Inspired by the Vaporwave art movement – From the early 2010s, the revitalization of popular culture and satire of consumer capitalism, seeking to build a world beyond form, reimagining the historicity of recent time -, the studio that carries in its name the weight of the nostalgic feeling brought upon us by time, was born.

NewDreams™ philosophy is consolidated by the unfathomable aspect of time and life, which affects humanity’s expectations and the way they can be achieved by the will of each one. A peculiar example of this archetypal force was the company’s foundation during Taira Yūji’s trip to Japan, to discover through on-site research the environment and the origins of some of his childhood dreams.

During the trip Taira Yūji, Alberto Dorazzio, along with Megumi Kodaira and Kenji Kihara, felt the eternity of time permeating within their spirits. At which point the Vaporwave concept emerged since the team was plunging into the very opposite of Japan, a nation of wealth at the edge of consumerism. The experience revealed that through art that same feeling of possibility, broadening of horizons and personal achievement could be brought to other human beings.

At that moment, the group reinvented itself. Everything changed, their vision, character, and paradigm. The most important is that they were able to realize how the perception of the soul could be a tool with NewDreams™ and everything else they would create.

The studio’s mission, through art and design, is to transform the vision about the image, making it more responsible and intelligent, so that human society can be led to potentially positive future paths.